If you have a brand, then you are already on social media. But does your current strategy optimize your social media presence? First, set specific relevant goals that are measurable and achievable. Next, identify your target audience and create content that speaks specifically to them. Humanize your content through humor and showcasing team members. Use your content to form relationships with your followers. Do this by responding to users’ questions and mentioning them with @ in your posts.
Key Takeaways:
- Set goals that are SMART: specific, measurable, achievable, relevant and time-bound.
- On social media, don’t come across as a faceless corporation, but strive to present yourself as human.
- Social media isn’t entirely free; it helps to pay for ads and for influencers.
“Reality check: you can’t expect much from social when you post random links, @mention a few folks and call it a day.”
Read more: https://sproutsocial.com/insights/building-social-media-presence/
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