The online advertising landscape is changing as new platforms, ad types, and targeting capabilities arise. Online advertising can include pay-per-click ads which can be bought at social media sites or search engines. Social media advertising takes advantage of the sheer number of people at Facebook, Instagram and other platforms. Facebook in particular has excellent targeting capabilities and ad types. LinkedIn is great for B2B marketing, Pinterest is great for visuals, and Snapchat has a lot of 18–24 year-olds. Paid search advertising at Google, Bing or Yahoo is a great way to complement organic efforts. There’s also native advertising (e.g., Buzzfeed) and display advertising.
Key Takeaways:
- Social media advertising lets you reach specific target audiences and leverage a variety of ad formats.
- Google is the dominant search engine, but you can achieve results with smaller ad spends on Bing and Yahoo.
- Display advertising through Google Display Network and Facebook’s Audience Network is another option, as is native advertising with Buzzfeed.
“Let’s dig into everything you need to know about online advertising across ad platforms for social media, paid search, display, and native advertising.”
Read more: https://blog.hubspot.com/marketing/online-advertising
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