If you have a brand, then you are already on social media. But does your current strategy optimize your social media presence? First, set specific relevant goals that are measurable and achievable. Next, identify your target audience and create content that speaks specifically to them. Humanize your content through humor and showcasing team members. Use your content to form relationships with your … [Read more...]

If you want to increase traffic to your company's website, you definitely want to invest some time into search engine optimization (SEO). However, there is so much information available about SEO, it's hard to know where to focus. One tried and true way to get results is to update your older content using Google Search Console. Another tactic is to get your content placed in a "best of" industry … [Read more...]

There are a number of effective ways to optimize your organization's marketing plan for the future. First, you want to ensure that your brand and online footprint utilize consistent messaging. Next, review your marketing goals for the upcoming year and determine if any modifications need to be made to your products and services. Then, use a vision board to gain clarity on your quarterly and yearly … [Read more...]

Globalization brought stiff competition to every sphere of the economy and this is partly the result of digitalization of our marketing world. Even the smallest companies can no longer ignore the power of digital channels and the role they play in your strategy of bringing products and services to the market. These channels increased your reach and provided new ways of interaction with customers. … [Read more...]

In the field of digital marketing, there are three key points to follow in order to achieve success. First, establish goals that are realistic and are in a logical sequence (including the use of "pre-objectives," or logical steps to follow before the desired objectives). Second, properly establish who the target audience is, both in the immediate sense and the long-term sense. Third, make … [Read more...]

The online advertising landscape is changing as new platforms, ad types, and targeting capabilities arise. Online advertising can include pay-per-click ads which can be bought at social media sites or search engines. Social media advertising takes advantage of the sheer number of people at Facebook, Instagram and other platforms. Facebook in particular has excellent targeting capabilities and ad … [Read more...]

Search Engine Optimization (SEO) is a marketing strategy directed at improving a business's search result positioning, which in turn increases traffic to its website. Improving your SEO efforts begins with quality content. Write fascinating, useful and accurate material. Avoid generic service descriptions and “About” pages that others use. Also, research relevant keywords and incorporate them into … [Read more...]

Nowadays, a local marketing strategy has to include social media, and automating content makes social media interaction run more smoothly. Automation allows you to use content already written in a brand’s voice. It further enables the posting of relevant messages that strengthen the connections between your brand, your partners, and their customers. A final benefit of automating social content is … [Read more...]

When you are making a content marketing strategy, there is it's own strategy in itself. You need to first find out what the main company focus is. It could be content, bringing in people, etc. After that, you should try to gear yourself towards the customer experience. The better it is for them, the better it will be for you. Now you need to make sure the content you want to make is actually good … [Read more...]

Creating a content marketing strategy has it's own strategy in itself. First you need to make sure you have a set and defined goal. Make sure your target audience is the right fit for your content. Make social media pages to help reach out and grab your targeted audience. Make sure you have the right content format that fits the narrative for your audience. Use innovation to get some attention … [Read more...]