Search Engine Optimization (SEO) is a marketing strategy directed at improving a business’s search result positioning, which in turn increases traffic to its website. Improving your SEO efforts begins with quality content. Write fascinating, useful and accurate material. Avoid generic service descriptions and “About” pages that others use. Also, research relevant keywords and incorporate them into your content. Google has tools that can help, such as its AdWords Keyword Tool. On-page SEO is important as well. This includes optimizing webpage titles, URLs and meta description tags. Finally, make sure to update content to keep it fresh and relevant.
Key Takeaways:
- Ensure that the content that you create is of high quality and suitable for people to actually read.
- Modify your content by researching keywords that are relevant and adding them to your content.
- Make sure that the titles and URLs that you use are also relevant and SEO-friendly.
“My main tip for service businesses that want to optimize their website for search engines is to keep it simple.”
Read more: https://articles.bplans.com/3-easy-ways-to-improve-seo-for-your-service-business/
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