Small companies often struggle with commitment to marketing on digital platforms. There is a feeling that it requires advanced technical knowledge and significant investment in order to incorporate digital marketing in their overall strategy. Yes, that is a misconception. In fact, with minimum investment you can maximize your digital footprint and ensure your company stands out in the market that is growing increasingly competitive. Embrace the notion that digital presence is valuable to your business, and it should not be considered a liability.
- Make sure that you are focusing on the fundamentals of your website such as the speed and the content.
- Try to optimize your website with SEO in mind so that you can reach higher on the search engine results.
- Build online reviews as these can also help impact your rank on Google but also will give you feedback on where to improve.
“A poor online foundation will result in a liability associated with poor rankings, a website that minimizes value for visitors, and a reputation that fails to compel potential customers to buy from you.”