Having the ability to mix your paid social ads with organic social ads is the best way for you to market a product. When doing this type of marketing it is essential that you produce content that is valuable and will be shared, liked and followed at a high rate. This model will also work great when it comes to lead generation but relies on advertising, public relations and referrals. Finally, make sure that you are including sponsored blog posts and Facebook Ads in your marketing campaigns.
- Lead generation is a combination of advertising, public relations and referrals but social mechanisms are important too.
- Paid support is very effective at producing results when you have a much larger audience base to work with.
- There are many different tools that you can use to measure a campaign such as likes, visits, mentions and conversions.
“While initial social media initiatives were focused primarily on building and engaging in organic ways, smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support.”