In your strategy targeting digital platforms, there are two pillars that make the foundation of all your initiatives. Content and optimization of your page for search are important, yet seemingly very different aspects of marketing program. When it comes to the traffic as a result of the search, this is the point where these two pillars meet. Audience expect to find relevant content that is published regularly, and optimization should ensure that those interest in content similar to yours find your webpage.
- When you look at popular keywords and search terms, you will be able to create content that is more relevant to your audience.
- Make sure to pay attention to social media as there is a ton of value in marketing on Facebook or Twitter.
- You can build authorship by implementing it on your website and having your name be displayed in search results.
“By combining SEO strategies with effective content marketing, however, they can work together seamlessly to further your search marketing efforts.”