Small companies often struggle with commitment to marketing on digital platforms. There is a feeling that it requires advanced technical knowledge and significant investment in order to incorporate digital marketing in their overall strategy. Yes, that is a misconception. In fact, with minimum investment you can maximize your digital footprint and ensure your company stands out in the market that … [Read more...]

In your strategy targeting digital platforms, there are two pillars that make the foundation of all your initiatives. Content and optimization of your page for search are important, yet seemingly very different aspects of marketing program. When it comes to the traffic as a result of the search, this is the point where these two pillars meet. Audience expect to find relevant content that is … [Read more...]

Digital platforms and their effect on effectiveness on your marketing initiatives and campaigns cannot be ignored, no matter how small your business is. They are equally important for personal promotion. The main characteristic, which is incredible and easy reach, is also their main advantage. Utilizing this important feature can help you significantly increase the number of visits and traffic on … [Read more...]

There are many different reasons why it is essential to create a strong online presence in order to have marketing success. One of the first things that you need to have set up when it comes to your online presence is your website. You want your customers to be able to find the fundamental information of your business on this page. You also want to make sure that you are using different social … [Read more...]

There are quite a few trends that are expected to happen in the digital marketing world in the upcoming future. One of the most obvious trends is that videos are no longer an option when it comes to marketing and they are therefore mandatory. Videos are some of the most preferred content by a wide variety of users. You also want to make sure that you are focusing heavily on keeping your customer's … [Read more...]

One of the most dominant characteristics of the digital world today is the speed of changes. Digital platforms are quite dynamic and marketers need to keep up with all the changes that are happening in order to maximize their returns on marketing dollar investment. This also means that the new trends appear constantly. Some of those prove to be just fads, but there are also those that take a root … [Read more...]

Almost three quarters of small businesses are investing in social media marketing. We have also seen a new trends suggest that small businesses now prefer to market in the digital world rather than use the traditional, old fashioned methods. Social media marketing is extremely important for small businesses because it allows them to reach a much larger audience and it is also more cost effective. … [Read more...]

There are many different ways that you can consolidate your content in order to improve your rankings in SEO. Consolidating your content is a really good idea if you are thin for content, have a lot of outdated content or have a lot of duplicate content on your site. Make sure that you get rid of any content that isn't valuable. You also want to group content pages with a similar topic so your … [Read more...]

If you have a brand, then you are already on social media. But does your current strategy optimize your social media presence? First, set specific relevant goals that are measurable and achievable. Next, identify your target audience and create content that speaks specifically to them. Humanize your content through humor and showcasing team members. Use your content to form relationships with your … [Read more...]

If you want to increase traffic to your company's website, you definitely want to invest some time into search engine optimization (SEO). However, there is so much information available about SEO, it's hard to know where to focus. One tried and true way to get results is to update your older content using Google Search Console. Another tactic is to get your content placed in a "best of" industry … [Read more...]